Have you ever wondered what stops you from blogging about your business or practice?
I reckon there are two big reasons that stop many of us, including myself.
The first is lack of information. We don’t know how to do it properly. This is surprising because we can now get information on almost anything, including how to blog, from Dr Google.
The second reason is more personal: writing a blog post exposes our vulnerability and this is just too painful. Method and motivation are both missing.
You CAN have a successful business blog
This blog post addresses the first of these reasons, lack of information, you don't know HOW to blog, hoping to convince you CAN blog. With a moderate amount of application and practice, you can overcome the hurdle of not knowing how to do it and blog successfully. You can use blogging to attract more people to yourself and what you uniquely offer.
And even if you think you know how to blog, you might learn something that adjusts your thinking just a little. I did.
Until recently, I thought I knew roughly how to blog - keep writing posts and send them to your list; add in some personal stuff where appropriate; include an offer and your contact details including a sign up for your newsletter.
Then a friend sent me a copy of An Introduction to Business Blogging: How to Use Business Blogging for Marketing Success by Magdalena Georgieva, published by HubsSpot.com. Reading this, I realised that my understanding of blogging was, indeed, rough!
Introduction to Business Blogging is written at the introductory level, meaning that it contains step by step instructions on the basics. A good place to start!
People come in different varieties and so do blogs
Did you know that with blogging, one size doesn’t fit all? On reading this ebook, I realised that I was very hazy on the different kinds of blogs, for example, media blogs and personal blogs.
A business blog, unlike a blog written to promote a hobby, must have a business goal - making money. Making money typically starts with generating qualified leads; in other words, finding people who need and want and are prepared to pay for what you have to offer. One way of attracting these people is to blog about topics related to your business.
Your business goals set the framework for what matters about your blog
The business goals you set determine how you will measure your success in reaching these goals. For example, if your aim is to generate qualified new leads - a central business goal - then the number of times one person clicks on your site makes little difference to achieving that goal because that person is only going to account for one lead.
Some vital statistics
How a business blog can support your business
A business blog can expand your visibility on the web, enable you to influence your industry and increase your number of new leads. But it must be done properly! You need to find the right content for your audience, you need to optimise your blog, promote it and measure its success. Georgieva gives pointers on all of these including four blogging best practices:
Blogging best practices
You may already be blogging. Keep going.
If you have never written a blog post, I hope that this post has inspired you to start. Find the resources you need to create a business blog that helps you grow your business.
In my experience, blogging can be fun and satisfying. Writing my blog has provided me with an outlet to talk about many of the things I am most interested in and passionate about.
What will you blog about? What do your prospective readers want to know about? What is the potential of the kinds of products and services you offer to transform these readers’ lives?
Whatever you choose, start now. Go to www.hubspot.com now and download some of their free resources. Write your first post. Choose a question that your customers often ask and answer it. It won’t be your best post but it will be your best post yet! Just do it!
Once you have written your first post, tell me what was the hardest thing about it and your biggest reward?
Dr Justus H Lewis is a Thought Leader and Mentor who works with people who want to make the world a better place, starting with themselves, their health, their relationships and their business or practice. Her personal motto is ‘Say Yes to Life!’
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